pretty packaging: subtle patterns.

One of my favorite things to browse for while on Pinterest is beautiful packaging design. I know that when it comes to my own purchasing, I’m a sucker for a beautifully designed package, regardless of whether I know much about the product inside.

Lately, I’ve been most drawn to design with subtle patterns and clean typography. Black and white always catches my eye, but a pop of color is always a great accent. In this roundup, which seems to be all bottles, jars, or beverages, I’m especially appreciating the subtlety of design.

What catches your eye most when considering packaging?

images via bottle, the botanist | saxton pear cider | tesco tea | jars, honey club | galo | perennial distillery

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