recent work: a cafe brand.

One of the things I love about designing is that my work can also double as a hobby. A dream project of mine would be to design the brand and all coordinating packaging, products, and collateral for a cafe or restaurant. Since I wanted the experience, I decided to take a logo I designed awhile back and start to build out a cafe brand.

Along with the established logo, I created a menu design, business cards, and even the cup jacket. It was such fun! Taking on personal projects are an important exercise, in my opinion - a great opportunity to create without the restrictions of an outside party.

PS If you're looking for a brand refresh, I'd love to hear from you! Bonus points if you have a restaurant project for me *wink*