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welcome to Dotted Design

branding & web design to make your business thrive

We believe in simplicity, sophistication, and storytelling to connect with your ideal audience.

 
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build a brand

It's not just a logo: build a professional visual brand identity that is uniquely yours & your customers will adore.

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love your website

Get your virtual home in tip-top shape with a WordPress or Squarespace site that is beautiful — and functional.

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relish the details

Need a fresh design for your packaging, collateral, business cards, press kit, or the likes? Right this way, please.

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our work

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“Working with Laura has truly been a dream come true! I have never worked with a graphic designer who so deeply gets what we want to express through our packaging, understands our brand style at its core and produces jaw-dropping designs!”
Lisa Stoy, Green Girl Bakeshop

 
 
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Meet the designer

I’m Laura, and I can’t wait to help you feel proud of your brand and website.

Read on >>

 
 
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Are you lost planning your website content?

Never fear: the Website Content Planner is here! And it’s free. 

Pop in your email and we’ll send it right over!

dotted design free download website planner
 
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The Learning Library

Featured
How to plan your website content
Where to begin when designing your brand
15 questions to answer before designing your brand identity.
 

Instagram Fun

Always working to flex my creativi-tea 😉 Fun little sketchy icon (even if coffee is my preferred hot drink) for your Friday.
Just a little outtake for today from a current project. The symbolism of a compass is meaningful to this brand, but we’re aiming to create something lovely and subtle. This buddy may not have made the cut, but that means we’re getting closer to landing on the final mark!
A little #TypeTuesday headed your way! I feel like this typeface has started showing up all over as of late, and with good reason because it’s just beautiful. Ogg from @sharp_type has lovely motion and such interestingly flowing letters. Check it out! . PS this is one of my favorite quotes and basically my design (and life) goals.👌🏼
Secondary marks are always my favorite to create 😍 This set was for a killer makeup artist, but I’m just going to put it out into the universe that I’m itching to do more skincare/beauty brand and packaging ;) .. I’m solo parenting all weekend and am brainstorming how we’ll keep busy in these last weeks of summer—what’s on your weekend agenda?
Does your homepage make it easy for visitors to find what they’re looking for? It might be beautiful, but is crystal clear who you are, what you do, and who you serve? Your homepage should feel like a table of contents for the rest of your site. If you’re not sure, see how these three Qs play out: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1) Do you have a super clear call-to-action at the top? This could be to shop your signature product, view your key service—whatever your top site goal is. Make it easy to take that first step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2) Do you state in clear terms what your business does? You might feel like it’s clear through your images, but imagine you’re someone visiting the site who has never heard of you—can you tell what your brand is all about? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3) Is it easy to take another step? Remember, we’re thinking table of contents here: directly invite your visitors to shop, to opt-in to your emails with a special offer, to view your portfolio—whatever those next pages need to be. Use a strong verb on your button: saying “shop now” is better than just “products,” for example. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do you feel about your own current homepage? 🧐 (This site here is one I designed for the loveliest bridal shop, House of White)
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