Hi, there.
Dotted Design helps small businesses create brands they can be proud to share through beautiful and purposeful design. If we summarized our design philosophy in two words, it would be, “modern simplicity.”
With an enthusiasm for a purposeful, clean aesthetic, we bring creativity and thoughtful, strategic design to every project. We work with you to build a visual brand that both shares who you are at the core of your business and connects with your ideal customers. When you can confidently tell the right story with your brand, your success is unstoppable and your business will thrive.
We are based in Milwaukee, WI, but gladly work with clients across the country.
Our Core Values
COMMUNICATION is key
We take the time to build the brand that is meaningful & makes you proud, not simply what is quickest & easiest to get done. We measure success by how well your brand works for your business.
TIMELESS over trendy
We want to get to know your business on a deeper level, and that means we must always keep one another informed. We serve you best when we are clear about our expectations.
SIMPLICITY is everything
We want to build you a brand that will grow and evolve with your business, not one that replicates what seems neat right now. Understanding the heart of your brand is what helps tell your story.
QUALITY comes first
When we take away the fluff and focus on refinement and clarity, that is when your brand can truly sing. We want your brand to tell its story — not shout wildly to compete for attention.
INCLUSION is paramount
There’s no gray area here: we welcome and support all humans, no matter your gender, race, ethnicity, sexual orientation, or abilities.
The Team
Laura Huebner
founder & creative director
Laura has been designing for over 15 years with a passion for small business owners. After starting her career in design and marketing for the nonprofit sector (and a brief foray into an Etsy paper shop), she started taking on branding work as a side project. Eventually, she took Dotted Design full time as a boutique branding & web studio to help small business owners thrive — and has never looked back.
In addition to her studio, you can also find Laura as part of the Creative Lady Directory, Brand Pro Community, and on the in-house advisory board for a mentorship community for women entrepreneurs. She previously served as pro bono creative director for Flora Stationery, a nonprofit that empowers women through university scholarships in developing countries. She also volunteers as a member of her city’s public art committee.
Laura lives in Milwaukee, WI, with her husband & two kiddos, and an extensive collection of black sweaters. When she’s not lost in Adobe Creative Suite, she is often found reading for her book club, wandering along Lake Michigan, practicing yoga, or hanging out with her family. But, most likely, she’s eating peanut butter.
Catch her podcast appearances:
Kristin George
copywriting partner
Kristin is a lifestyle + wellness writer and content creator living in Milwaukee, WI. She is the founder of Dotted Comma — a boutique writing agency driven to help brands ‘cause a pause.’ In addition to her family and writing, she loves coffee, yoga, traveling, and making lists. You can find Kristin on Instagram @dottedcomma or at dottedcomma.com.
We also have a wonderful roster of creative folks that we call on based upon specific project needs and timelines, including photo and SEO partners. If there’s a design problem to solve, we can find the solution!
TOREY
Torey is our talented designer with a knack for illustrating and helps with web development support.
HANAN
Hanan is our go-to Shopify developer who codes all the things and makes our sites work seamlessly.