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Hi, there!

Dotted Design helps small businesses create brands they can be proud to share through beautiful and functional design. If we summarized our design philosophy in two words, it would be, “modern simplicity.”

With an enthusiasm for a simple, clean aesthetic, we bring creativity and thoughtful, strategic design to every project. We work with you to build a visual brand that both shares who you are at the core of your business and connects with your ideal customers. When you can confidently tell the right story with your brand, your success is unstoppable and your business will thrive.

The Team


Laura Huebner

founder & creative director

Laura has been designing for more than ten years with a passion for small business owners. After starting her career in the nonprofit sector, she started taking on design work as a side project. Eventually, she was able to take Dotted Design full time and has never looked back.

In addition to her studio, she serves as creative director for Flora Stationery, a nonprofit that empowers women through university scholarships in developing countries. You can also find her as part of the Creative Lady Directory and on the in-house council for The Collective (of Us), a mentorship community for women entrepreneurs.

Laura lives in Milwaukee with her husband & son, and an extensive black-and-white-striped shirt collection. When she’s not lost in Adobe Creative Suite, she is often found reading for her book club, running along Lake Michigan, practicing handlettering, or hanging out with her family. But, most likely, she’s eating peanut butter.


Joy Valdivia

assistant designer

Joy is a visual designer specializing in branding, web design and development. She has over five years of digital design experience and three years into Web & UI/UX design. Designing, coding and connecting with people are her passion. She supports many projects and helps us meet our deadlines!



quality comes first

We take the time to build the brand that is meaningful & makes you proud, not simply what is quickest & easiest to get done. We measure success by how well your brand works for your business.

communication is key

We want to get to know your business on a deeper level, and that means we must always be conscious of keeping one another informed. We serve you best when we are clear about our expectations.

timeless over trendy

We want to build you a brand that will grow and evolve with your business, not one that replicates what seems neat right now. Understanding the heart of your brand is what helps tell your story.

simplicity is everything

When we take away the fluff and focus on refinement and clarity, that is when your brand can truly sing. We want your brand to tell its story — not shout wildly to compete for attention.

Ready to see how your brand can grow?


fun details about Laura

I have a ridiculous obsession with peanut butter • I love to send cards • I have a travel wishlist a mile long • I pretend I’m a ballerina with my very turned-out feet • I often crack myself up with terrible dad jokes • I never go a day without dark chocolate • I will never eat the last cookie or take the last nacho • I have many old lady tendencies • I would eat breakfast for every meal • I have a passion for college basketball (Go Butler!) • I will always write you a handwritten thank you • I married the boy who made me smile the most • I love ampersands • I love getting lost in good book & love the library • I abhor tomatoes • I wear too much black • I believe that simplicity is the ultimate sophistication