5 Photos Your Ecommerce Product Page Needs
When your customer picks up a product in store, they can see it, touch it, find its features, and get hooked. When you’re selling online, you have to find a way to make that same sort of connection digitally. The easiest way to do this is through a nice photo collection. While your product description can help fill in the gaps, the best way to show is often visually.
What are some of the top reasons to have a variety of images on your product page?
Inspire confidence: one of the top reasons people don’t complete a purchase is because they feel uncertain about something—the style, the size, the fit, etc. Quell their worries with photos that tell a story.
Establish brand trust: when people can spot your photo style, the familiarity provides a connection. They begin to recognize which images feel like your brand. Know > Trust > Buy.
Limit misunderstandings: whether the color is different than they thought or the size is way off (despite listing dimensions!), providing clear visuals will make your communication much stronger and feel less misleading.
So what are they photos you should have? Check it out:
01. Lifestyle imagery.
Lifestyle photos make an emotional connection with your customer: they can feel sophisticated, energizing, calming, colorful, etc. Giving a sense of style also helps your product feel more high-end and less like someone’s hobby. It can also help your customer envision how to use your product and give them a connection to your brand. Bonus: these shots are great for use on social media!
02. Size reference
It can be so hard to tell online how big something is. Have you ever received an item to be totally surprised on it’s actual size? Avoid mistaken assumptions by using a hand for comparison or showing how a clothing article tends to fit makes a purchase decision much easier.
03. Texture and detail
With highly-styled images, it can be hard to show the finish of items. Close-ups to highlight sheen, texture, and such can be very helpful in managing customer expectations. Knowing if something is shiny vs. matte, gritty vs. smooth, can be a deciding factor for your customer.
04. True color
When you use photography styles that are dark and moody or super bright a light, your customer may end up feeling mislead when they get it—just like on size—if you don’t have a photo with a true depiction of a color. A simple, plain background works best for this, as it won’t distract or cause color confusion.
05. Unique features
You may detail this in a description, but showing is the ultimate telling. When your customer can’t physically pick something up, they can’t discover what makes your item so special. Show them the back, the side, the inside, the secret pocket--whatever it is that a customer can’t see without holding it.
If you feel like you need guidance in creating this for your own brand, we’d love to collaborate! Reach out and share what you’re up to.
