recent work: moodboard.

Happy mid-week! I'm excited to share today a moodboard filled with pop and color. In this branding project, I'm working with a boutique real estate agency owned by a super-chic lady. The main goal is to avoid the stereotypical "cheesiness" of some of the real estate world. She loves bold colors and strong typography. She wants to evoke a vintage-mixed-with-modern vibe in her brand, giving her clients a sense that she is sophisticated, organized, and yet approachable and warm. She loves black and white, but color is important as well. I think this palette will help us achieve those things.

Can't wait to share the final logo once everything wraps up! In the meantime, these lovely green hues are making me daydream about spring.