Greencrest Manor

After running her own event planning & florals company for over a decade, Jenn Ederer was presented with a once-in-a-lifetime opportunity to own and operate her very own events venue in southwest Michigan. Finding the Greencrest Manor property gave them a space unlike any other, with a true European-inspired style and acres of greenery, flowers, and life for weddings, retreats, and intimate events.

We knew that the brand identity and website had to feel unbelievably special and warm—like a hug to their potential visitors. The property was originally constructed in 1935, and therefore a sense of history was a vital factor. We crafted a French chateau-inspired brand with a wide array of marks for versatility. The website was designed with storytelling in mind, making the visitor feel like they just have to visit this incredibly special place. Special thanks to Plume & Proper for her collaboration on the beautiful calligraphy work in the logo and website.

Here’s what Jenn had to share about working together:

“You renewed my faith and lit my soul on fire for my business, so thank you!!! I'm not sure how I will ever repay you for doing what you call ‘your job.’ It was clear from the moment you accepted the challenge that you were 100% invested and treated this project like it was your own business.”