new work: Cyndie Spiegel

Today I'm excited to share the new branding and website for one sassy lady, Cyndie Spiegel. Cyndie is a business strategist and coach who works with creative entrepreneurs and has consulted with big brands like Nine West and Coach. We did a bit of design work last year for her site, but she came back to me over the summer ready to take her brand and website to the next level.Color is a big part of Cyndie's life and persona, so she wanted to be sure to include a bright palette. That being said, she also wanted to convey sophistication, no-nonsense, and confidence, so having a clean, white space-filled website was important to her.

We started with the mood board to focus in on a vibe and color palette:

Some of the initial logo versions had more color and more detailed icons, but in the end, simplicity won. We landed on some clean, sans serif type along with a graphic, bright icon. Check out the final logo and brand board!

We also worked on some graphics for her newsletter and social media posts:

And finally, we spruced up that website. We were so fortunate to work with Phyllis Sa of Phyllis Sa Design to help us build the site in Squarespace!

See the live site here. It was fun to work with Cyndie on such and bright and cheerful project!

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