work in progress: Fifth & Grey

It's a new week, and I'm excited to share another work in progress project. This photographer does a lot of outdoor work, and wanted to build a brand identity that was modern, simple, and with a touch of whimsy. We're using some sleek, sans serif type and possibly a handwritten-like element. The colors are black and white with a cool gray and rose.

Can't wait to share more as we continue to refine this brand identity!