work in progress: ice cream.

Today I'm happy to share some progress on a concept logo I'm working on for a local shop that I love. I wanted to create a brand that is playful and cheerful that mixes a bit of a retro vibe into a modern aesthetic. After creating this moodboard, I started working on these logo concepts. It's always fun to share how the process goes! After refining, I'll be working on some brand build out - stay tuned.