lovely lettering: 9 logos.
One trend that I can’t stop spotting is the presence of lettering or handwritten-looking fonts. It seems more and more brands want to have a more personal type of look rather than the more cookie cutter look that a particular typeface may potentially exhibit.
These logos are ones I found to be particularly well executed. Simplicity and not over-designing are the keys in each one. Oddly, many of them are black and white - not sure if that is a pattern or if I’m just naturally drawn to those colors! Aren’t they just lovely?