The Collective (of Us)
The Collective (of Us) is a small business accelerator designed for women founders and small business owners. The founder, Cyndie, came to me for a redesign of the branding and website, looking to help her brand grow up with a more modern and sleek design and speak to a more sophisticated woman, the kind who has visions of confidently owning her title of CEO + Founder.
Because “boldness” is a core tenant of the brand, strategic pops of color brought personality to an otherwise sleek black and white color palette. Because membership is only open for short windows, the site was designed to focus on converting interest into signing up for the waitlist. It also features a content platform to share articles and interviews with business owners to provide even more value to potential members.