moodboard: black, white, & peach
I always love creating moodboards. They are such a great way to summarize an aesthetic or a theme when words don't always work. A client may say they like a vintage style and the color teal. However, once I see their inspiration images, I see that their style in my eyes is more mod and that their color is actually aqua. Building a moodboard visually summarizes everything I have learned about a client to assure that we are on the same page with our visions.
This board combines soft peach and pink colors with some subtle black and white patterns and script text elements. The brand words are feminine, modern, friendly, and cheerful. Can't wait to share more!