WIP: Hadley Boutique

Hadley-Boutique-WIP | Dotted Design When you are building a business and trying to attract your ideal clients, a great way to build an appropriate portfolio is to do some self-initiated projects. If you really want to work with restaurants and small food-related businesses but your portfolio is all wedding invitations, you won't be attracting those dream clients. Enter: a self-initiated project to fill in those gaps!

One area I'd love to do more work in is with shops and cafes - I love doing all those extra pieces beyond the logo like hang tags, shopping bags, notecards, menus, packaging, etc. I decided to take an actual boutique I've been to in Minneapolis for a self-initiated project and do a rebrand (note: I did change the name!). It is a darling shop that sells women's clothes and accessories, as well as some home items like soaps and decor pieces. Their inventory is feminine and slightly romantic (though not girly), and they have many botanical-feeling items and scents around the shop!

You may remember this moodboard I created to start the project off, and today I'm sharing the Work in Progress of initial logo concepts. I really wanted to incorporate a floral component and keep the typography classic yet not old-fashioned. I'm almost done with the rest of the project elements and can't wait to share more!

P.S. If you are looking to work on logo and brand identity design for your shop or business, I'd love to hear from you! I'm currently booking for July. Get in touch and tell me all about it!

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brandingLaura Huebner