what to do if your brand doesn’t feel like you.

What to do if your brand doesn't feel like you • Dotted Design


We’ve all had days where we question what we’re doing and whether we’re headed in the right direction in our businesses. You may look at your website one day and realize you’ve been so busy running your actual business that it hasn’t been updated in months. Or, you may see the shiny new branding that your peer has and feel like your own is suddenly not very good.

If you’re feeling like your visual brand isn’t what you want it to be, it could be that you simply need to take the time to define it. Or, you’re playing the comparison game, which is not a good one to play. Whatever your motivation, there are ways to love your brand again.

First, determine the cause of your doubt:

Is it because there is a new trend in your industry? Perhaps you’ve started to see that a lot of businesses in your industry are using watercolor strokes in their logos, for example, and you feel like you might be missing out on the trend. But think about it: do you really want a logo that looks just like everyone else’s? Be careful that you are motivated by strong decisions and not FOMO on the latest trends! Don’t let the fleeting trends make you doubt what you’ve already built. Go for timeless and well planned.

Is it because your brand isn’t fully developed? You may have thrown together a logo yourself, and frantically make graphics as needed without well thought out plan. When you don’t have clear visual brand guidelines, it makes every new thing you have to put together feel like a huge task that eats up your valuable business time. This can easily make you doubt what you are doing and feel like your visual brand is not up to par.

Is it because your business has changed? Maybe you started out in a specific niche, and as your business has grown, you know either have expanded what you offer or refined your area of expertise. For example, you could have been a coach for women business owners, but now you’ve expanded to working with start-ups to advise them on marketing and SEO. If your brand has shifted, it can mean it’s time for a visual shift as well.


Once you know why you are doubting your brand, you can take the necessary steps to either make the change or quell the doubt. Choose from the steps below to build something right for you:

Define your brands values and goals. Before you can build a visual brand that truly represents you, you have to know what it is you’re representing. Who are you serving? What problems are you solving for them? What sets you apart from similar businesses? When you know the answers to these types of questions, you can begin to build a visual brand that translates this message to your audience — or realize that your current brand is a great fit after all. Make sure you are answering these from your business’s perspective and not your personal one — you may love glitter and horses at home, but if you are selling a clothing service for men, it won’t be a good fit.

Build out your brand into a system. If you simply have a logo and struggle to know how to put together the other graphics you need, take the time to develop your brand guidelines. Decide on a color palette that you will always stick to (2-3 main colors, and a few accents/neutrals), select 1-2 main fonts that will be your standard, and consider items like patterns, photography style, and overall key brand words, like sophisticated, bohemian, or minimalist that will influence your style.(See my post on building a brand board here!) When you have this to refer to, you will feel more organized and bring that vital cohesion to your brand. It may feel redundant to you, but it will help your visuals connect with your audience and instantly know when they see a post or email that it is from your brand.

Invest in a designer to bring it all together. You may be able to come up with some great ideas when it comes to the design elements of your business, but a professional can take all that passion you have and turn it into a well designed system. Once it is in your budget, find one that has the style you are looking for, and watch your new brand come together before your eyes!

With so much information available on blogs and websites, it is so easy to constantly check out what other people are doing and play the comparison game all too often. If you know the core of your business and what it means to the people you serve, the customers will come — whether or not you have that watercolor logo everyone else does or not. Remember: your business is bigger than you as an individual, and your visual brand will show it.


Want more resources and worksheets on answering questions about your visual brand and building your business? Get access to the FREE Learning Library!


the importance of finding the right clients.

Find the Right Clients | Dotted Design

When you’re first starting out, it is so easy to get excited about any inquiry to work with you that comes your way. You are eager for the experience of working with clients, and you’re pumped there is someone (anyone!) willing to pay you. While I do agree that it can be great to work with a variety of people and businesses when you’re starting out, I can’t stress enough how important it is to narrow in and work with the clients that are the right fit for you.

For some, this can mean a specific niche. Maybe you love creative businesses like photographers, shop owners, florists, and so on. Perhaps you are really good at working with traditional businesses like lawyers, bankers, or accountants. Feeling connected to your work will not only motivate you to get it done, but it will help produce successful outcomes.

For others, it may mean finding clients with the right personality and working style. Meeting deadlines, participating in discussions, and allowing creative freedom are examples of styles that may be important to you in your client relationships. Or perhaps you have a fluid schedule and need to find clients who are not on tight deadlines. Whatever it may be, finding clients whose working styles jive with yours is invaluable.

How do you discover what is important in choosing your clients? Look back at your last several clients (or think about ideal clients) and ask:

  1. What types of projects did I enjoy the most? Maybe you felt very inspired while photographing products for the first time instead of people. Maybe you loved designing a lead magnet PDF for a new online business. Find the ones that made you feel most successful and identify what they all had in common.
  2. Which projects caused me the most stress? In those difficult projects, was it the client’s demands that were stressful, or was it the actual work that was stressful? For example, you may have been designing for a restaurant (dream client type!) but the owner was nasty in her emails. Or, maybe you were designing a logo for a pet shop and the owner was very nice, but you had trouble finding the right inspiration to meet their wishes. Discover what it is that causes you to view a project negatively.


For me, I’ve learned that I work best with clients who have a respect for design and understand its value to their business, not just because someone told them they should get a new logo. I also look for clients who have a deep understanding of their business and the goals they have for it, and who are active participants in the process but don’t try to act like the creative director. If someone comes to me and has short, two-word answers in their questionnaire or refuses to give inspiration examples, I know they won’t be invested enough in the process. Conversely, if someone says they have their new logo all sketched out and know exactly what they want, they just need me to make it in Illustrator because they don’t have the program, I run the other way — I don’t work well as a puppet. I want to work with clients who want to use my expertise, not just my software.

Ultimately, I think the key is learning to say no to those clients that are not a good fit. Take notice of those red flags early on and weigh whether a client will be worth it. If someone is demanding and curt in your first email exchange, things are not going to get better. You deserve respect in every situation.

And, there is no right or wrong answer when it comes to the right clients! That is why it is so wonderful that there are many people out there — a terrible fit for one person might be a dream client for another. Find what works for you, not who you think you should be working with.

Bottom line? Go with your gut. You can often tell early on if a client is going to be a good fit or not. Don’t be swayed by the money you’ll make or the prestige a client will supposedly bring. No nightmare client is worth it! Finding the clients that you work best with will truly make your business soar.


PS Are you a designer?

Check out my ebook all about starting your own design business, including a whole section on finding and working with clients. See more here!



using a brand style board

Using a Brand Style Board • Dotted Design


If you’ve spent much time on Pinterest, you’ve likely seen all kinds of brand boards floating around. Or, if you have worked with a designer, you might have received one but not known exactly what to do with it! Brand style boards are a great tool to have in your arsenal, and they can be a big help when you are creating graphics and visuals for your business.

A brand style board offers a quick, visual summary of the style and components of your visual brand identity. Let’s use this one below for reference:

Hadley Boutique identity | Dotted Design

You’ll see it displays how your main logo appears along with any variations. It outlines which fonts to use, which colors are part of your palette (often with their hex codes so you can match it), and brand patterns if you have them. Sometimes they will include photo examples to demonstrate the style and feel your photography should have.

The brand style board is a great way to stay focused if you are someone who has a hard time sticking to brand elements or is always wanting to try new things. Following the selections will help you maintain the oh-so important consistency in your brand as you create blog post graphics, PDF downloads, social media posts, and more.

If you don’t have one for your brand yet, follow these steps to create your own!

  1. Establish your logo. If you haven’t gotten one designed, consider using a simple type-only version instead of making something too complicated. You may also want a few versions – one for vertical use, one for horizontal use, and one for small applications. You may also want one that works well as a watermark for your photos!
  2. Choose your brand fonts. One of the horrors of a brand that is not well thought out is the use of endless font combinations! Pick one to be your main headline font, and something legible for your subheaders and body copy. If you’re feeling adventurous, you can choose a more decorative font, like a script or patterned one to use sparingly. Your fonts have a big influence on the personality of your brand, so choose ones that fit the style you want to achieve. (For tips on pairing fonts, see here!)
  3. Create your color palette. Here is another place where keeping it simple is key. Your color choices can mean the difference between overwhelming rainbow and sophisticated business! I recommend choosing 3 main colors, and a handful of secondary colors, including your neutrals. For example, your main colors might be teal, pink, and navy, along with yellow as an accent and white as your neutral. If you aren’t sure where to begin, start a Pinterest board and collect images you are drawn to. Look for patterns in the colors and pull out your favorites. Once you settle on the colors, use the same hex codes every time! (For more color tips, see here!)
  4. Consider some patterns and textures. You can use patterns in backgrounds of your graphics, on business cards, as an overlay on photos, or as an accent on your other documents. You can find reasonable ones to purchase at places like Creative Market or Design Cuts.
  5. Take a look at the complete board. Does the overall feel of it jive with the style and personality you want your brand to have? If something feels off, adjust it!


One of the items in next month’s additions to the Learning Library is a brand board template – sign up below if you want in!



Small Biz Chats: Lindsay Humes

Small Biz Chats with White Oak Creative | Dotted Design


For this edition of Small Biz Chats, I’m chatting with Lindsay of White Oak Creative. She is a stellar designer and developer who builds beautiful brand identities, offers pre-made blog themes, and does custom web work. Plus, her blog and site are full of awesome resources for bloggers and creative entrepreneurs that you should definitely check out! Read what insights she has to share with us today:

What is your business, and why did you start it? White Oak Creative is a boutique design studio and online shop specializing in branding and resources for creative entrepreneurs, content creators, and lifestyle publishers.


What were you doing before you launched your business? Before I launched my business, I taught Special Education for 4 years, and then I found a job as an account executive at an advertising agency. During the time of teaching and at the ad agency, I taught myself how to design and code. My undergrad degree is in Visual Anthropology and Art History, so I wanted my career switch to get me back to what I studied in college.



How did you find your first paying clients/customers, and what really helped you to grow your business? My first clients were friends, family, and people familiar with my own blog. When I started out, I did not have a huge online presence. However, I was able to make a sustainable income based off of referrals. It seemed like each project led to two or three new referrals. I’m incredibly grateful for my initial clients (mainly for their patience), but also for their role in helping my business grow.




What tools are most important to help you stay organized and on task? I really love to schedule things and build a bank up! I like to set aside buckets of time to really work on a project, and scheduling helps free up that time. I really love CoSchedule for social media scheduling, Tailwind (specifically for Pinterest), and Dropbox for sending files and organizing files. I just recently started using 17Hats to streamline my workflow and lead process. So far, I’ve been pretty happy with it!




What aspect of your business is your absolute favorite thing that you do? I love the challenge. Each project is full of problems that need to be resolved. The client has a brand and a purpose, and figuring out what brand identity best conveys that to a potential customer/reader is huge. I love that I work with a variety of clients because it allows me to grow with each project and understand different target audiences.


What do you think is the biggest challenge that creative small business owners face today? How can we handle it? In my opinion, the biggest challenge that creative business owners face is the market (at least in my field). So many people are self-taught (myself included), but just because I’m self-taught does not mean I’m a worse designer and programmer than someone who went to school for it, and vice versa. A lot of my clients have been burned my previous designers in the past; they often tell me how easy it is to work with me compared to their past experience. I know what makes my work good, but someone not familiar in the field might not (aka your potential client). You can’t explain to every potential client what good design is and why quality code is important; it took me years to study that! However, you can let your work speak for itself, and you can try to build an honest tribe of existing customers and clients who speak highly of your work.


Small Biz Chats with White Oak Creative | Dotted Design


What one piece of advice would you give to someone wanting to launch his/her own business? Talk your idea out with experts in the field, whether it is a mastermind group or friends. Occasionally, I run into a situation where a potential client has an idea, but they have not thought through A thru Y of the process. Z is the design step! Sometimes, in steps B or C, the idea is significantly flawed. That’s why it is important to collaborate and work with others (mentors) to help you prepare for your business launch. Once you launch, it is so difficult to make changes, especially from a time perspective.


And finally, what is your favorite mid-workday snack? Apple with peanut butter.

Thanks to Lindsay for sharing her story! See all the Small Biz Chats posts here.

Find Lindsay online: Website • Instagram FacebookPinterest •  Twitter

All images are property of White Oak Creative.


Introducing the Learning Library!

Learning Library | Dotted Design


I’m so excited to share this project I’ve been cooking up for you! When I was starting out, I had lots of questions about where to start with my business. I looked to lots of blogs for answers, and now that I’ve been full time in my business for awhile, I want to share some of that knowledge with you.

The completely free Learning Library will be a resource center for all kinds of tips and tricks when it comes to design for your brand (especially great when you’re not ready to invest in a designer yet!), worksheets and planning guides for your business, and free downloadable print items like calendars, cards, and art prints. I’ve taken all the questions I am frequently asked and put them into one resource center.

I chose the name “Library” because libraries are one of my favorite places. I love that they are for everyone, and you can find information on any topic. I love being able to borrow books, especially in subject areas that I’m simply exploring and don’t want to invest in a purchase yet. My goal is to make the Dotted Learning Library a great resource for you and your business that you’ll want to visit again and again.

I’ll add new content at the end of each month, and I hope to collaborate with some other awesome biz owners to contribute items. I can’t wait to see how it grows! If there’s something you’d like to see, I’d love to consider your suggestion – get it touch!

All you have to do to access it is sign up in the box below. You’ll get an email with the password, and I’ll have your info so that I can let you know any time new content is added. I hope you find something useful!



5 questions before starting your website design.

before you design your website | dotted design



The prospect of having a new or redesigned website can be exhilarating. You daydream about the visuals, how well it will function and attract clients, and the new people it will reach. But, how do you get from point A to point B when you’re ready for that site now?

I see so many small businesses try to dive into website design before they are truly ready. For most people, your website is your most powerful tool in getting people to hire you or purchase your product. Why would you want to rush something so big?

Whether you are just starting out and going the DIY route, or looking to expand and hire a pro, the same process can shape your approach. Ask these 5 questions before you embark on a web design project!

  1. What is the single main purpose of my site? Sure, you want people to sign up for your newsletter, follow your social accounts, comment on your blog, etc. But, if a visitor could only take one action, what would you want that to be? View your services and hire you? See your new arrivals and purchase that product? Whatever it may be, make sure that action is front and center. This purpose should be on your mind as you develop each page and consider the site’s navigation. Make it possible from every page and not something a potential customer has to search and search for.
  2. What is my brand’s personality? Before you build the site, you need to understand your brand’s values and point of view. This includes designing your brand’s visual identity, which is items like your logo, brand colors & fonts, and style. Your brand identity is your base, and the site is built up from this style foundation.If you are redesigning your site, you might instead ask, what about the personality of my current site isn’t working or do I want to change? Having a grasp on these concepts will also make it easier for you to find a web designer that matches the style and aesthetic you want to achieve in your website. (See this post for more on defining your brand!)
  3. What content do I need to prepare? This one is a biggie. Before the web design can begin, you first need to consider what pages you require and how they will connect. Then, you must have all your copy written or updated, photos taken, videos recorded, and any other content that will be part of your site.Many people get eager and want to work on the design and layout before these pieces are all ready, which requires patience. I know you’re excited, but designing a site without having the copy ready is like trying to bake cookies without the flour. Sure, you can mix up the rest of the ingredients in preparation, but nothing will come together into batter form until the flour is added. Plus, seeing the copy and photography will help the designer get a better sense of your overall brand style and then reflect that in the design.
  4. What outside accounts will I need? Beyond the site itself, you’ll need to consider what outside accounts you want to set up, like your mail server (MailChimp, Infusionsoft, etc.), social media, etc. People will most likely find these on your website somewhere, so you’ll want to be able to consider how to incorporate opt-in boxes or links to these important accounts. They are usually a way for someone to stay connected to you after they leave your website – oh so important!
  5. What are some examples of websites that inspire me? When you are ready to work on your website, start paying closer attention to the websites you visit. What makes you want to stay on a site? What makes it easy to navigate? What makes you yell ackkk!! and close the tab? You’ll start to see patterns in the styles and layouts that you love, which will help in determining the direction of your own site. Using several inspiration examples will help you stay away from straight up copying another site and instead use the bring the best elements together that will be uniquely yours.Make sure you are also staying away from anything that feels extremely trendy. While there may be a new standard in functionality that you want to be sure to incorporate, make sure you are singing your own song when it comes to your visuals. If you start to see everyone’s homepage display a marble background with pink flowers on top, perhaps you should try a photo that won’t blend into that crowd quite so easily. A great test is if your photo is pinned onto a Pinterest board, would anything distinguish it from all the other visual noise?


Though this process requires more thought and planning, it will help you immensely down the road in the web design stage. Staying thoughtful and purposeful will help your business grow in the long run, and who wouldn’t want that?

PS If you’re a designer, check out my ebook on starting your own design business, which has more details on how to gather this information from your clients!

Are you embarking on your own web design journey? Download this free Web Planning Worksheet to get started!



5 design resolutions to make this year.

5 design resolutions to make | Dotted Design

Ah, the feel a fresh new year. It seems like everyone is making goals, getting healthy, and getting their hustle on in their businesses.

Whether or not you subscribe to the tradition of resolution making, January is still a great time to reset and evaluate what you are doing in your business. No matter what you do, implementing great design can only take you further.

When setting your goals, there are lots of ways that design can elevate your brand, product, and documents. I challenge you to make these 5 design resolutions this year:

  1. Strive for consistency. Nothing says “I’m a stellar business” like consistent design. Give your clients a beautifully branded experience. Bring a cohesive look to everything from your social media post graphics to your proposal docs, invoices, emails, packaging, and more. You want someone to see your graphic on Pinterest and instantly know it is yours! A cohesive look in all your output will do just that.
  2. Stick to a defined color palette. Not only will this help build the cohesiveness mentioned above, it will help you feel intentional about what you are putting out into the world and bring a professional look to your materials. Color has a huge effect people (see this post on color here!) and you can easily use that to your advantage with a carefully selected color palette.
  3. Use pro typography. Want to look silly? Choose a font that is hard to read, juvenile, or trendy. Everyone knows not to use Comic Sans, but it’s just as important not to use a font that has the wrong personality for your brand. (See this typography post here for reference!) Instead, make readability a priority (not just something pretty) and use those carefully selected fonts in everything you put out. Surprise, surprise: this ties back to the consistency tip above!
  4. Make your design your own. No one likes a copycat. You may love the branding that someone else developed, but making a mediocre copy will only make you look silly and unprofessional. For one, how can you stand out in the crowd if you look just like someone else? Plus, you want something that truly reflects the heart of your business, which by definition is unlike anything somebody else could offer. Making it yours will make it both timeless and unique.
  5. Hire a professional when needed! Make this the year you stop struggling with DIY design and hire a fab designer for those projects that are out of your ability range. You may be able to put together a blog post graphic, but think how lovely it would be to have your logo looking awesome, get your website into shape, or spruce up all those digital downloads or lead magnets that you offer. Not only will you look oh-so professional and serious about your business, you’ll get back all those hours you spend tinkering around with Photoshop to use in something more productive for your business.Maybe this is the year you hire a copywriter, photographer, biz coach, or assistant as well! Make good investments and you’ll see them come back to your business many times over. Do what you do best, and delegate the rest.

What are you hoping to achieve this year? Think about how great design can help make that happen!



new work: Out of Office Notes


I’m excited to share another recent project today, and this one is for the ladies. New mom Allie came to me looking for a brand identity for her new site, Out of Office Notes. Allie is an HR professional, and after searching for advice on her own career path once she learned she was becoming a mom, she never found something that made her feel like she could be both mama and boss lady. Her blog is intended to be a space for all career-minded mothers looking for that right balance between motherhood and career, who don’t want to lose themselves in either one, and who are interested in keeping up with industry trends and keeping their professional side polished. Sounds like something all women could benefit from!

This project was fun to start because I already knew that our styles are definitely in sync. She wants to build a space that is meaningful and inspiring, as well as soft, modern, and sophisticated. We started with this mood board as a way to summarize the visual direction of her branding:


OON Moodboard



From there, we went through some logo options, and eventually landed at this beautiful set:


OON brand board | Dotted Design



If you are a woman looking for any sort of career balance, whether it’s with your children or even something else important in your life, you should check out this lovely lady and Out of Office Notes!




Small Biz Chats: Kory Woodard.

Small Biz Chats: Kory Woodard


For this edition of Small Biz Chats, I’m chatting with Kory Woodard. She is a brand and web designer with a simple, chic style, and writes a great blog with tips on business and design, and she’s all about creating a community. Today she has some great insights to share: take it away, Kory!

What is your business, and why did you start it? I run a design business where I help passionate, driven women create brands and web based designs (think: blogs and websites) that help them accomplish their goals and work towards their dreams! I started my business in college to sort of see if I could do it long term. I saw my peers online with the freedom to determine how much money they made, when they worked, and what they did. It seemed like the ideal scenario. At the same time I knew my parents weren’t happy with their jobs, so I was really trying to see if I could make a business happen where I was doing something I enjoyed and that made me happy! Lucky for me, it’s really worked out!


What were you doing before you launched your business? I was in college! Some people may not know this about me, but I launched my blog and my business while in college. My business came a little bit later in the year, but before I launched my business I was just a plain ol’ college student. For about 7-8 months I was the editor-in-chief of an online art/music/lifestyle magazine. That really propelled me into this online work of Twitter and blogs and it was my first design job (though it wasn’t paid).


How did you find your first paying clients/customers, and what really helped you to grow your business? Ah, so I’ve told this story before, but I love sharing it, especially with people looking to get started in my field. I don’t know what made me think of it, but 3 years ago I looked up the #blogdesign tweets. I don’t remember if I was hoping to find work or what, but I found this gal from the UK who wanted to get a new blog design. I remember, I responded to her and said hey I can do this! We emailed back and forth and I ended up doing the project for about €50. From there, I started responding to almost every single person who mentioned that they needed a new blog design. Through doing that I was able to start establishing that I was doing that, so some of the people who’d been following me online already started reaching out, and it just kept growing from there!


Kory Woodard



What tools are most important to help you stay organized and on task? Oh, goodness! I have been trying to keep things pretty simple, lately. I use my WD My Cloud to stay organized with my client work. It helps me be able to work from either of my computers at home or out at a coffee shop. I’ve been going back and forth as far as planners/to-do list apps are concerned, but I’m currently using an Emily Ley notepad + the Simplified Planner to keep track of what’s going on all week and getting things done. I love the notepad because I jot down everything for the whole week on one sheet (guest posts, to-do’s, dinner, random notes) and the planner to keep track of what happens each day.


What aspect of your business is your absolute favorite thing that you do? Two things: My favorite part of my process is probably branding. I absolutely love working on moodboards and working with my clients to create a whole new identity for their brand that will help them accomplish their goals. In general, though, my favorite thing is to help women who are passionate about what they’re doing. It’s so encouraging and it really warms my heart to see my clients move forward in their businesses or blogs and really start accomplishing their big goals and working toward their dreams.


Kory Woodard



Do you have a dream project type or client that you’d love to land someday? In college, several of our projects were packaging, including two big personal projects I took on for my final classes. I had so much fun thinking about physical designs instead of just web based work like what I usually do. It was so much fun to start with branding and thinking about different types of packaging for certain things. I think one of my dream projects would be to do that for real products. I don’t know if I have a preference for the type of product (my college products were tea + dog food), but I think regardless of the product it would be fun!


What do you think is the biggest challenge that creative small business owners face today? How can we handle it? It’s information overload, no questions asked. As blogging has changed over the last couple of years to less lifestyle posts and more advice posts, it’s become really hard to decide whose advice to take and what to move forward on. I can see it in my community, and it’s really frustrating. The best thing I can recommend is to pick a few people that you trust their advice and then shut out the rest of the noise online. You don’t have to read every single post about branding or every single tip on growing your business.


Kory Woodard



What one piece of advice would you give to someone wanting to launch his/her own business? I know so many people get stuck in the wishing and hoping phase and never actually get around to making the leap. I was fortunate enough that I went straight from college to being a business owner, so I didn’t really go through that. I can commiserate, though, as I know a lot of people in my community are trying to make that leap themselves. So, my advice would be create a plan and then just do it. If you need to work a little more at a 9-5 to save money, if you need to build up your client base, whatever it is, just create a plan to transition and then do it. Otherwise, you’ll never make it happen.


And finally, what is your favorite mid-workday snack? Ooh, my husband and I discovered this pumpkin spice bread at the grocery store a few weeks ago, and it’s absolutely amazing. I usually have a couple of toasted slices as a snack!

Thanks to Kory for sharing her story! See all the Small Biz Chats posts here.

Find Kory online: Website • Instagram  Twitter

All images are property of Kory Woodard.


new work: Cyndie Spiegel

Today I’m excited to share the new branding and website for one sassy lady, Cyndie Spiegel. Cyndie is a business strategist and coach who works with creative entrepreneurs and has consulted with big brands like Nine West and Coach. We did a bit of design work last year for her site, but she came back to me over the summer ready to take her brand and website to the next level.

Color is a big part of Cyndie’s life and persona, so she wanted to be sure to include a bright palette. That being said, she also wanted to convey sophistication, no-nonsense, and confidence, so having a clean, white space-filled website was important to her.

We started with the mood board to focus in on a vibe and color palette:




Some of the initial logo versions had more color and more detailed icons, but in the end, simplicity won. We landed on some clean, sans serif type along with a graphic, bright icon. Check out the final logo and brand board!






We also worked on some graphics for her newsletter and social media posts:



And finally, we spruced up that website. We were so fortunate to work with Phyllis Sa of Phyllis Sa Design to help us build the site in Squarespace!

Spiegel Website

See the live site here. It was fun to work with Cyndie on such and bright and cheerful project!